January’s Best Sellers on My LTK: Top Fashion and Lifestyle Picks for 2025

Why LTK Is the Go-To for Trendsetters

LTK (formerly LIKEtoKNOW.it and rewardStyle) has revolutionized how we shop by empowering creators to curate personalized storefronts filled with their favorite products. With over 40 million monthly shoppers and $4.1 billion in annual sales, LTK is a trusted platform where quality and brand matter more than price alone. My LTK shop is a reflection of my style—think timeless pieces with a modern twist, curated for real-life wearability. January’s best sellers showcase what my community loved most, from budget-friendly Amazon finds to premium picks from brands like Maurices and Cupshe. These items were selected based on engagement, clicks, and sales, offering a snapshot of what’s resonating in 2025. Whether you’re refreshing your wardrobe or seeking inspiration, these top sellers are a great place to start.

Top 10 Best Sellers on My LTK for January 2025

Here’s a roundup of the top 10 products that flew off the virtual shelves this month, along with details on why they’re so popular and how to style them for winter and beyond.

1. Maurices Midrise Flare Jeans

Price: $49.90 (use code HOLLY for 15% off orders $65+)
Why They’re Loved: These jeans topped the charts for their flattering fit and versatile style. Available in multiple lengths (short, regular, long), they’re a favorite for petite and tall shoppers alike. The midrise waist and subtle flare create a leg-lengthening effect, while the soft, stretchy denim ensures all-day comfort. Fans on LTK call them “the perfect everyday jean” for their ability to dress up or down.
Styling Tip: Pair with a tucked-in white button-down and ankle boots for a polished office look. For casual days, team with a striped sweater and white sneakers. Layer with a lightweight trench coat for chilly January mornings.
Who It’s For: Ideal for those seeking a classic yet trendy denim option that works across seasons.

2. Cupshe Plum Swimsuit

Price: $34.99 (20% off orders $109+ with code HOLLY)
Why They’re Loved: This one-piece swimsuit was a surprise hit, reflecting the early buzz for spring break and resort season. Its deep plum hue and flattering cut make it a standout, with LTK shoppers praising its supportive fit and vibrant color. Cupshe’s affordable resort wear is a go-to for stylish getaways.
Styling Tip: Wear with a white button-down cover-up and strappy sandals for a beach-to-brunch look. Add a wide-brim hat and sunglasses for extra glamour. For cooler evenings, throw on a crochet maxi cover-up.
Who It’s For: Perfect for travelers planning tropical escapes or anyone wanting a chic, budget-friendly swimsuit.

3. White Apricot Hoodie

Price: $29.99 (Amazon)
Why They’re Loved: This hoodie was a fan favorite for its soft, fleece-lined comfort and neutral apricot shade. LTK shoppers snapped it up for cozy work-from-home days or casual outings. Its relaxed fit and affordable price point make it a no-brainer for winter layering.
Styling Tip: Pair with black joggers and sneakers for an athleisure vibe. For a smarter look, layer under an oversized blazer with straight-leg jeans. Add a crossbody bag for a pop of color.
Who It’s For: Great for those prioritizing comfort without sacrificing style.

4. Black Floral Romper

Price: $39.99 (Cupshe)
Why They’re Loved: This romper was a hit for its versatility and resort-ready aesthetic. The black floral print feels fresh for 2025, and its lightweight fabric is perfect for warm destinations or spring previews. LTK followers loved its easy, one-and-done styling.
Styling Tip: Style with heeled sandals and a statement necklace for a dinner date. For daytime, pair with flats and a denim jacket. A lightweight scarf adds warmth for cooler evenings.
Who It’s For: Suited for those who love effortless, feminine pieces for travel or casual outings.

5. Cozier Than Cashmere Sweater

Price: $44.90 (Maurices)
Why They’re Loved: This sweater lives up to its name, offering a buttery-soft feel that rivals cashmere at a fraction of the price. Available in neutral tones like almond cream, it’s a winter staple that LTK shoppers bought for its cozy warmth and chic silhouette.
Styling Tip: Tuck into high-waisted mom jeans with loafers for a polished yet relaxed look. For colder days, layer under a camel coat and add a silk scarf. Its lightweight knit transitions well into spring.
Who It’s For: Ideal for those seeking affordable luxury in their winter wardrobe.

6. Light Wash Cuffed Jeans

Price: $49.90 (Maurices)
Why They’re Loved: These jeans were a close second to the flare style, loved for their light wash and cuffed hem that add a playful twist. The midrise fit and stretchy denim make them comfortable for all-day wear, and LTK shoppers appreciated their versatility.
Styling Tip: Pair with a fitted turtleneck and ankle boots for a sleek winter look. For a trendier vibe, style with chunky sneakers and an oversized cardigan. A structured tote completes the outfit.
Who It’s For: Perfect for denim lovers who want a fresh, modern wash.

7. Crochet Maxi Cover-Up

Price: $29.99 (Cupshe)
Why They’re Loved: This cover-up was a top pick for its breezy, open-knit design and resort-chic appeal. LTK shoppers bought it in droves for upcoming beach trips, praising its lightweight fabric and flattering fit. It’s a versatile piece that doubles as a dress.
Styling Tip: Wear over a swimsuit with sandals for a beach look, or style as a dress with a slip and heels for evening drinks. Add layered necklaces for a boho touch.
Who It’s For: Great for vacationers or anyone embracing 2025’s bohemian trend.

8. Black Joggers (Fleece-Lined)

Price: $24.99 (Amazon)
Why They’re Loved: These fleece-lined joggers were a winter essential, offering warmth and comfort for chilly climates. LTK shoppers loved their petite-friendly fit and affordable price, making them a go-to for lounging or errands.
Styling Tip: Pair with the apricot hoodie for a cohesive athleisure set. Add white sneakers and a puffer vest for outdoor activities. For a smarter look, style with a fitted blouse and loafers.
Who It’s For: Suited for those in colder regions or anyone prioritizing cozy basics.

9. Striped Sweater

Price: $39.90 (Maurices)
Why They’re Loved: This sweater’s classic stripes and relaxed fit made it a crowd-pleaser. LTK shoppers appreciated its soft fabric and easy styling, perfect for layering in January’s unpredictable weather. It’s a timeless piece that feels fresh for 2025.
Styling Tip: Wear with light-wash jeans and ankle boots for a casual look. For the office, tuck into tailored trousers and add a blazer. A bold crossbody bag adds a pop of color.
Who It’s For: Ideal for those who love preppy, versatile knits.

10. White Sheer Cover-Up Skirt

Price: $24.99 (Cupshe)
Why They’re Loved: This sheer skirt was a resort wear favorite, loved for its lightweight fabric and one-size versatility. LTK shoppers bought it for beach vacations, praising its ability to elevate any swimsuit. It’s a budget-friendly way to add elegance to your travel wardrobe.
Styling Tip: Pair with a black one-piece swimsuit and sandals for a monochromatic beach look. Add a straw tote and oversized sunglasses for glamour. For evening, style over a slip dress.
Who It’s For: Perfect for travelers seeking affordable, stylish cover-ups.

Why These Items Resonated in January 2025

January’s best sellers reflect a blend of winter practicality and early spring anticipation. The dominance of Maurices jeans highlights denim’s enduring appeal, especially styles that offer inclusive sizing and flattering fits. Cupshe’s resort wear, like the plum swimsuit and crochet cover-up, signals excitement for upcoming travel, aligning with 2025’s trend toward bold colors and bohemian aesthetics. Cozy pieces like the apricot hoodie and fleece-lined joggers cater to those still bundling up, while versatile sweaters and rompers bridge the gap to warmer days. These picks, driven by LTK’s 40 million shoppers, show a preference for quality, affordability, and pieces that work across seasons.

Styling for Transitional Weather

Drawing on transitional dressing principles, here’s how to style these best sellers for January’s chilly-to-mild weather:

Layer Thoughtfully: Pair the midrise flare jeans with a striped sweater and a lightweight puffer vest. Add a scarf that can be removed if temperatures rise. For resort wear, layer the crochet cover-up over a swimsuit with a denim jacket for cooler evenings.
Mix Textures: Combine the soft Cozier Than Cashmere sweater with leather ankle boots and denim for contrast. The sheer cover-up skirt looks stunning over a silk slip dress, adding elegance to your beach look.
Incorporate 2025 Trends: Embrace earthy tones like plum (seen in the swimsuit) or neutral creams (like the sweater). Barrel-leg jeans, though not on this list, are trending—style the light-wash cuffed jeans similarly with a fitted top to balance volume.
Footwear Flexibility: Ankle boots pair well with jeans and sweaters for winter, while sandals elevate resort wear like the romper or cover-up skirt. Sneakers work with joggers and hoodies for a sporty vibe.
Accessorize Smartly: A crossbody bag in a bold hue, like terracotta, complements neutral outfits. Minimalist jewelry, such as gold hoops, adds polish to the floral romper or striped sweater. Sunglasses are a must for resort looks.

These tips ensure your LTK purchases are versatile and stylish, no matter the weather.

Maximizing Your LTK Shopping Experience

To get the most out of my LTK shop and others, follow these tips:

Download the LTK App: It’s free and lets you save favorites, follow creators, and shop instantly. Search for my shop to see daily deals and exclusive content.
Use Promo Codes: Codes like HOLLY (15% off $65+ or 20% off $109+ at Cupshe) maximize savings. Check my LTK posts for retailer-specific discounts.
Follow for Daily Updates: I post 6-9 times daily on LTK, sharing sales and new finds. Following ensures you don’t miss limited-time deals.
Explore Similar Creators: LTK’s algorithm suggests creators with similar tastes. If you love my denim and resort wear picks, you’ll find more inspiration from others.
Check Analytics: If you’re a creator, LTK’s analytics show clicks, sales, and commissions, helping you refine your content. As a shopper, this means you’re seeing the most popular, trusted items.

Why Shop These Best Sellers Now?

January’s best sellers are selling fast, especially resort wear like the Cupshe swimsuit and cover-ups, as travelers gear up for spring break. Maurices jeans are a year-round staple, but their inclusive sizing and current discounts make now the time to buy. Cozy pieces like the hoodie and joggers are perfect for winter’s tail end, while sweaters and rompers transition seamlessly into spring. LTK’s data-driven insights ensure these items are vetted by millions, offering confidence in their quality and style. Plus, with my daily LTK posts, you’ll stay ahead of 2025’s trends, from earthy tones to bohemian chic.

Conclusion

January 2025’s best sellers on my LTK shop are a testament to the power of curated, creator-driven shopping. From Maurices’ flattering flare jeans to Cupshe’s vibrant plum swimsuit, these top 10 picks blend winter comfort with springtime optimism. Whether you’re bundling up in a Cozier Than Cashmere sweater or planning a tropical getaway with a crochet cover-up, these items offer versatility, quality, and style at accessible price points. By shopping through my LTK, you’re tapping into a community of 40 million trendsetters and supporting creators who curate with care. Download the LTK app, follow my shop, and use codes like HOLLY to snag these best sellers before they’re gone. Here’s to building a 2025 wardrobe that’s as practical as it is chic—happy shopping!